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Apple Inc. is in talks to purchase Jay Z’s music streaming service, Tidal, according to the Wall Street Journal.
The paper, citing “people familiar with the matter,” says that talks are ongoing and may not result in a deal, and that terms are unknown. The Journal says that Apple wants to use Tidal’s strong ties to artists to grow its Apple Music service.
Tidal depends on splashy, big-name stars to fuel its subscription service. Kanye West and Beyoncé both recently released music that required a Tidal subscription to initially access.