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Previously performing it on Saturday Night Live, Chance surprised fans by taking to social media and announcing its debut. Explaining his reasoning behind the release, Chano revealed that he presented the idea to debut the video on either Twitter Live, Snapchat and/or Instagram Live (the latter which was used to record the video), and for all three to reject the idea. Facebook, however, agreed.
While the stream has since ended, he ultimately released it via his website.