H&M Responds to Racist Ad

2018 is starting off with a bang.

H&M faced significant backlash this week after an ad featuring a black child wearing a hoodie that read “Coolest Monkey in the Jungle” went viral.

Many were quick to shunt the brand following the PR nightmare, including spokesperson The Weeknd, who said he was done with the clothing brand.

They responded with a swift apology.

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