MusicDigi can now distribute releases to TikTok

MusicDigi has added support for one of the most popular social networks. Independent artists can now use MusicDigi to get their music into TikTok as well as add all their existing releases to the platform’s music library free of charge​.

TikTok’s short clip format has helped several tracks go viral with music videos or lip syncing contests. Most recently, it was the spark for vaulting Lil Nas X’s “Old Town Road” to a summer sensation.

The app’s popularity and power has got both publishers and advertisers interested. Recently, publishers like the BBC, MTV and Kyra TV have been exploring ways to use the platform either as an incubator for talent, a route to TV or as a content distribution partner.

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